If you are on the verge of choosing an effective email marketing software or tool for your business, then we know how complex this process might seem. It’s never easy to skim through a multitude of options in order to make the right choice. The biggest challenge is to choose between a standalone email marketing software and one that comes bundled with digital marketing suites. If you are struggling to decide which one to pick, then we strongly recommend a standalone tool like SendX.
Usually, the bundled digital marketing suites are packed with a whole bunch of basic tools that lack advanced functionalities. While that may work for SEO and other digital marketing campaigns, it’s definitely not something that you can rely on for your email marketing campaigns. So, consider picking an advanced standalone email marketing software like SendX, which is laser-focused on optimizing email campaigns. Also, it is cost-effective and worth every dollar you pay for it. In this SendX review, we will tell you how you can use one of the cheapest email marketing software to design highly productive email campaigns that reach out to a very specific audience.
Why use SendX?
SendX is a cloud-based email marketing software that has gained massive popularity as a Convertkit alternative. Despite being one of the cheapest email marketing software, SendX comes with power-packed features that provide deep insights pertaining to user behavior and let you automate your email marketing campaigns. You can also use it to personalize communication, schedule emails, create lists that auto-update, and do much more.
Its innovative features also make it one of the most recommended alternatives to MailChimp, which is no longer a standalone email marketing software. At present, MailChimp is in the process of rebranding itself as a digital marketing suite, from its previous image of an email marketing software. This change is definitely going to come with a hefty price tag — a reason why small businesses need to look out for alternatives to MailChimp. On the whole, SendX and its many features are designed to fill in these gaps and provide you with a comprehensive email marketing solution.
An Overview of SendX and its Features
SendX is a powerful and productive email marketing software that provides valuable insights into user behavior. You can use it to check the number of contacts that have received your email, and also those who have opened it or marked it spam. Such insights enable you to design email marketing strategies that compel your target audience to take the desired action. Also, you can use it to figure out which leads are most likely to convert, and which ones need that gentle nudge. Accordingly, you can develop a more actionable email marketing plan that ensures better conversions. In this SendX review, we will be classifying all the features of SendX into two main categories — Growth tools and Automation tools. So, let’s get started!
Growth Tools by SendX
SendX currently offers three Growth tools — behavior-based pop-ups, embedded forms, and drag and drop landing page builder. Together, these growth tools help businesses convert the random traffic coming to their website, into meaningful leads. Also, a quick peep into the SendX dashboard reveals that the core focus is on facilitating email marketing, which makes it one of the best alternatives for MailChimp. Let us now discuss the three growth tools offered by SendX.
Behavior-based Popups
Setting up behavior-based pop-ups on Sendx is a pretty straightforward process. This feature lets you configure pop-ups and set triggers based on user behavior, which leads to a pre-defined action. You could set triggers asking for an email ID or Phone number when the user spends ‘X’ amount of time on your website. Other trigger options include showing pop-ups when the user enters, exits, scrolls, or clicks on a link. So, there are limitless possibilities of converting your leads into customers.
Drag and Drop Landing Page Builder
SendX is the perfect ConvertKit alternative that offers a minimalistic but powerful drag-and-drop landing page builder. Although SendX offers only six landing page templates, it is far more useful than most other landing page builders that offer numerous templates but limit their customization. Also, it is worth noting that each of the six landing page templates serves an entirely different purpose. While some help in the collection of leads, others let the user utilize different types of lead magnets.
With regard to customization, the makers of SendX have taken an entirely different approach and allow the user to take charge of their landing page’s design. As a result, the user can add page elements such as text, video, social handles, and more. These fully customizable landing page templates work exceptionally well for brand-conscious businesses. In fact, you will experience a significant difference even as you sign up for the 14-day free trial version of this email marketing software.
Embedded Forms
These are lead capture forms that you can create and embed into your website without any coding. You can use them to convert visitors into subscribers or to drive more traffic to your website. SendX offers twenty customizable embedded form templates that you can choose from. You can use them to reflect your brand’s look and feel by customizing them. Once you have made your choice, it’s time to add in some well-crafted content before you start targeting your visitors.
Next, this email marketing software lets you choose the Form display options. So, you can choose a Form’s visibility based on tags. This works well for eCommerce websites that have users with diverse interests. Finally, you must add in the contact list and set the redirect page where you want the visitor to navigate.
Marketing Automation Tools by SendX
Now that we are done with the growth tools by SendX let us move forward to its next vertical — the marketing automation tools. SendX is a rule-based interface that gives you better control over your email campaigns. You can use these rules to pre-define your target audience, classify contacts, or automate your campaign by scheduling emails.
With SendX, you can plan drip sequences, set automation based on user activity and do much more. All of this is made possible through its three automation tools — the CRM, Campaign Manager, Automation Triggers and Actions. Using these tools to automate your email campaigns helps reduce costs and reach your goals much faster.
Comprehensive CRM
SendX comes with a comprehensive CRM that has all the features required for effective contact management. You can easily import your contacts from the address book or a CSV file and store them in SendX. You can then classify your contacts into four categories — all contacts, contacts that have unsubscribed to your emails, bounced contacts, and contacts that marked your email as spam.
You can also look up for a specific contact and click on ‘Info’ to check the entire activity history of that particular contact. You also have the option to classify your contacts by creating simple lists, associating tags, or by segmenting your contacts. Out of the three, segmentation is the most effective in classifying your contacts. That’s because segmentation lets you create rules and reach out to a small but very specific subset of your contacts. This feature lets you maximize conversions by reaching out to those with very specific behavior patterns.
Newsletter Campaigns
Most Small Businesses cannot afford to hire designers and content writing professionals to create their newsletters. The makers of SendX understand this problem and have come up with an innovative solution — Newsletter campaigns — a feature that makes sending newsletters extremely convenient and cost-effective. Users can also create drip emails and set auto triggers to their campaigns.
Although one of the cheapest email marketing software, SendX lets you roll out a series of drip emails at once. So, you can schedule all the drips at once, and focus on other aspects of your business. This eliminates the need to manually send emails at certain intervals. Most digital marketers swear by the power of drip emails as it often has a high conversion rate.
After you have created your campaign, you can then add contacts from your lists, tags, or segments and schedule drip email campaigns from a single dashboard. Now that you have done all the hard work, you need to know exactly what’s working for you and what isn’t. You can figure that out by split testing your newsletter campaigns through this email marketing software.
Automation
SendX is a Rule-based Marketing Automation Platform that lets you automate your email campaigns to perform certain actions. You can make use of Triggers to cause certain actions, which would be in pursuance of your email marketing strategy. So, by making use of Triggers and Actions, you can easily automate your communication with your potential customers.
Pricing
SendX is indeed one of the cheapest email marketing software that offers advanced email campaign management and optimization features. Its current pricing model is based on the number of subscribers that your business has. Although its services are classified under two separate plans — Business Plan and Enterprise Plan — the differences are minute, and we’ll point that out in a while. However, the pricing of both these subscription plans remains the same.
Business Plan
The Business Plan offered by SendX is ideal for businesses that have highly trained professionals, and a system that keeps track of their ROI. That’s because this particular plan offers all the features of SendX, except for two — Executive ROI Review and advanced training in email marketing. You can easily sign-up for a 14-day free trial of the Business Plan, without providing your credit card details.
Enterprise Plan
The Enterprise Plan brings you all the features offered under the Business Plan, along with advanced training in email marketing and the Executive ROI Review feature, which are exclusively reserved for those who subscribe to this plan. However, this plan does not offer an email-based free trial. To get one, you need to request access and seek approval from the SendX team.
Currently, the pricing for both Business Plan and Enterprise Plan remains the same and is based on the number of subscribers.
Up to 1,000 users – $7.49 per month
Up to 2,500 users – $14.99 per month
Up to 5,000 users – $29.99 per month
Up to 10,000 users – $44.99 per month
Up to 15,000 users – $59.99 per month
Also Read –
Best Email Marketing Software to Sell like a Pro: Smartrmail Review 2021
Conclusion:
In this SendX review, we have mentioned some of the problem areas that this email marketing software addresses, but there’s a lot more you can do with it. Email marketing has become more challenging than ever before, and unless you come up with a well-planned email marketing strategy, your email campaigns may not fetch the desired results. That is only possible when you have the right tools to map your audience and reach out to them based on their individual behavior. To do this, you need to invest in tools, design, content, campaign managers, and more. However, with SendX, you can create your own campaigns and manage them without investing in any of those.
Originally Published On: SaasTrac
About The Author
SaasTrac is one of the trusted places where users can find reviews on different Saas Products, Software, and Platforms. Our major goal is to let users know the detailed and the most helpful information possible about every product — the good, the bad, and the ugly in the SaaS space.
