With the pace at which the Internet is growing today, every operation is going digital and the number is still increasing. But, on the whole, what is digital marketing, it is just marketing. It is an act of promoting and selling products and services employing various marketing tactics such as social media marketing, email marketing, and so on.
Do you ever envisage where do you start if you want to develop a digital marketing strategy? It remains a challenge since many businesses being aware of the vitality of the digital channels do not acquire an integrated plan to develop and engage the audience effectively.
With so many techniques for marketing, a lot of detailed techniques and tactics need to be adopted with evaluated prioritization. A premium digital marketer chalks out a clear picture of how any digital marketing campaign will support their overarching goals. And depending on the goals of the marketing strategy, marketers can support their campaign through free or paid channels.
If you make a reality check, digital marketing is less of “digital” and more of “marketing” solely because of digital fundamentals established in this age. In today’s review post, we will try to discover and comprehend customizable online marketing tools that let you work and earn from anywhere, with the flexibility to generate and convert leads into successful business all from the comfort of your home.
So, lets dig into this GetResponse Review and know who it can help you the best. But before we begin, lets know –
What is GetResponse?
GetResponse is a complete power-packed lead generation software that is designed for a smooth customer journey that assists in the conversion of anonymous connections into leads, fans, and contented customers. The tool labels itself as the best email marketing software to send an email, newsletters, campaigns, online surveys, and follow-up responders.
The complete customizable user interface makes it quick to navigate and the landing page creator enables users to design 100% responsive web forms and landing pages and also for the ability to connect to your contacts through live Webinars.
How To Use GetResponse ?
GetResponse is pretty easy to use. The user interface has been redesigned recently and now looks uncluttered and intuitive.
Follow these steps for a hassle free experience,
Start with the free trial on the website. Sign up with your Name and Email.
Once you login, you get the dashboard with the various features.
You get many options which you want to work on and start with creating a form, newsletter, landing page, add contacts, and create autoresponders.
GetResponse consists of several premium plans offering a free trial of 30 days and build an email list of almost 250 subscribers. It also boasts of one of the cheapest marketing plans of the available tools. You can avail all the premium features like split testing, analytics tracking, time machine feature, etc for just $15 (up to 1000 subscribers) GetResponse currently offers four plans for users: Basic, Plus, Professional, and Max. Each plan’s pricing depends on your contact list size — with the minimum number being 1,000 contacts.
You can take a tour of the software with its 30-day free trial. All you need to do is to sign up with your name and email ID. Once you log in with your credentials, you can explore the numerous features. No credit card is required and you may cancel the subscription anytime. Once your trial period ends, you may purchase any of the available plans suitable for your requirement for further utility. The plans can be split as,
Basic – $15/month with support for 1,000 contacts
Plus – $49/month with support for 1,000 contacts
Professional – $99/month with support for 1,000 contacts
Max – comes with custom pricing
Key Features of GetResponse:
Autoresponders
GetResponse Autoresponder software helps you create beautiful, responsive emails with its easy drag and drop tool. With no prerequisite knowledge required, engage your audience and grow your business with professional email marketing campaigns. With the perceptive email creator, design and deliver emails that have powerful designs, predesigned templates, and first-class email delivery options.
The email marketing tools not only let you customize your emails and designs them accordingly but also get emails delivered with yet remarkable marketing tools. Optimized delivery tools send emails at the time when your audience is most likely to engage with them and the time travel delivery method ensures specific local-time delivery.
Marketing Automation
The professional drag and drop email creator gives structured sections and content blocks with customized social media icons and a mobile preview to make sure your emails are aligned and look the same on all devices. Users can make use of its pre-built automation sequences or create custom workflows to save time. You can even build automation workflows that work on users’ behavior like sending automated emails to new subscribers and giving them offers on their first purchase.
There are hundreds of professionally designed templates that welcome, educate, promote, celebrate, etc. You can send a welcome mail, follow up with customers and promote special offers. The long-lasting relationship with customers can be well maintained by your efforts and manage your email marketing campaigns. The auto-sharing of new blog posts chosen from predesigned RSS-to-email templates keeps your subscribers up to date with your latest content.
Email Analytics
Analytics helps users’ understand the performance of their email campaigns and assists in understanding your subscribers. You can also learn which emails led to website visits, sales, and signups. Analytics lets you analyze open rates, click-through rates (CTRs), number of unsubscribes, and sales. It also monitors mobile vs. desktop performance and also conducts A/B tests on subject lines and pull emails based on their performance
Conversion Funnel
This is an automated sales funnel creator. It builds your landing pages, automates your emails, sells your products, recovers abandoned orders, and converts your customers.
There are four types of funnels:
1.Simple opt-in funnels – for lead generation
2.Sales funnel – helps you promote, sell, and deliver your products
3.Webinar funnels – help you build and nurture relationships
4.Lead-magnet funnels – allows you to share valuable content in exchange for email addresses
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Webinars
The GetResponse webinar platform gracefully integrates with email marketing, allowing users to host product announcements, demonstrations, and training sessions. Features include presentation sharing, chat moderation, polls, desktop sharing, attendee management, etc. GetResponse also allows users to decide whether their webinar is going to be open for everyone or password-protected.
Many other features include:
- User friendly with Google Analytics Integration
- Comprehensive library with plenty of resources
- List Management Tools
- Numerous templates to choose
- Widespread segmentation options
- Time machine feature
- Imports contacts from third-party address books, etc.
Advantages of GetResponse
-User-friendly interface with a perfect HelpCentre
-Easy setup of landing pages, workflows, funnels, email newsletters, and autoresponders
-Reasonable pricing compared to other software.
-Elaborate report statistics
-Easy import and managing contact
-Understand customer behavior
-Track if the email is bounced, opened, or forwarded
Disadvantages of GetResponse
-There is only a free trial but there is no option for a free plan
-Templates come with limited customizability
-GetResponse landing page and contact form can be difficult to use
Customer Service and Support
The GetResponse Support offers email support in several languages and is the first email service provider (ESP) to provide 24/7 live chat, including weekends. While live chat is the primary support option, a quick click of the question mark button on the homepage offers you additional help options. You can choose to either fill a quick form to email or search for reference material in the Help Center.
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Conclusion
With GetResponse Review, a long list of powerful features like landing pages and even webinars, along with their new Autofunnel feature, it is certainly doing great among other email marketing tools. As an email marketing tool, it is versatile enough to perform almost everything you need for an efficient campaign.
